There is an overwhelming number of marketing technologies available for marketers to use. They all provide unique features and can add value to your organization.
However, we are often operating under strict budgets and any paid tools must be justified with optimistic ROI projections.
There is also marketing technologies that offer an all-in-one solution like HubSpot or Hootsuite. The problem – they’re expensive.
Spending up to $2000 per month on an automated marketing platform is not a viable option for many marketing managers.
To choose the best marketing technologies we must first outline the steps in the marketing funnel.
For example, we’ll use a basic four-step process of Awareness, Information, Evaluation and Purchase to showcase the process of choosing the right stack of marketing tools for your organization.
Through the use of multiple smaller, less sophisticated tools we can recreate the benefits of large enterprise software like HubSpot. The goal is to integrate these smaller platforms so seamlessly that they are automatically moving customers through the marketing funnel.
First, we must determine which tactics we are implementing in each stage of the funnel and establish a general workflow.
Next, we want to implement an automation tool such as Zapier to connect all the tools we are using in our workflow.
Finally, we want to – never mind. That’s all there is to it.
Implementing marketing technologies on a budget can be done in a simple three step process
- Determine your marketing funnel
- Analyze your workflow to pick the right tools that fit within your budget
- Link all tools using an automation platform
Implementing the right marketing tools that fit within your budget allows for time savings and better communication with prospects and customers.