Client: Accor Hotels
Focus: Advertising, Content Production, Spokesperson
Accor Hotels is one of the largest hotel chains in the world, owning over 4,200 properties. Singapore Tourism Board, Dentsu Marketing and Brave Bison, Accor Hotels set out on a bold campaign to change the global view of tourism in Singapore.
Tristan and Amar, VanPublic Founders, were sent to Singapore to take part in the $300k dollar marketing campaign. Influencer marketing and content creation was a crucial part of this project, gaining over 90 million impressions worldwide. Later, the Singapore StartOver campaign would be nominated for the Singapore Advertising Campaign of the Year.